Luiz Carlos Trabuco is the President of Banco Bradesco, the second-largest financial institution in the fifth-most populated country in the world, Brazil. Bradesco is located within São Paulo’s metropolitan region, Osasco, specifically in the neighborhood of Cidade de Deus. Mr. Traubuco has worked for Bradesco for many years, since taking a position as bank teller way back in 1969. Luiz Carlos Trabuco is best known for leading Bradesco to purchase HSBC bank’s Brazilian assets, one of the most expensive transactions in Brazil’s commercial history, valued at an impressive $5.2 billion.
Mr. Trabuco attended college for his undergraduate degree in Philosophy, Sciences, and Letters at the University of São Paulo, immediately after earning a graduate degree in Sociopsychology from the Foundation School of Sociology and Politics of São Paulo. Luiz Carlos Trabuco bounced around in countless positions at Bradesco before becoming President in 2009, including Director of Marketing, Executive Director of Bradesco’s pension subsidiary, and full-fledged President of its insurance group.
While many people have lived long enough to accomplish things that look great on paper, only truly successful people – or lucky, I suppose – win an award or accolade in their lifetime. However, luck will never win multiple national awards, of which Luiz Carlos Trabuco has won at least eight. Mr. Trabuco’s first award came in 2006, along with two others, making 2006 the most fruitful year, in relation to winning awards, of Luiz Carlos Trabuco’s lengthy career at Bradesco.
His first award of that high-yield year eleven years ago came from the Gazette Mercantil Business Leaders Forum, where Luiz Carlos Trabuco was named the Business Sector Leader in the insurance and pension plan division. Just weeks after that initial award, which was also the first major accolade of his then 40-year-long career, Mr. Trabuco received the Personalidade Empresarial de Seguros (very roughly equating to “business personality of insurance” in the English language) on behalf of the Association of Sales and Marketing Directors of Brazil. His third and final award of 2006 came in the form of an accolade he’d earn again the following year, Insurance Personality of the Year.
The two most prominent awards Luiz Carlos Trabuco won throughout his career weren’t any of the three mentioned in the above paragraph, although were arguably more important and nationally recognized. In 2009, Mr. Trabuco was added to the list of 100 Most Influential Brazilians born, raised, and actually living in the South American country of Brazil. Six years later, the popular financial markets news media source, specifically focusing on publishing magazines with very high-volume circulations throughout Brazil, the entire continent of South America, and Latin American countries. Isto É Dinheiro named Luiz Carlos Trabuco the Entrepreneur of the Year in Brazil’s world of finance, due almost entirely to Banco Bradesco’s 5.2 billion dollar purchase of HSBC’s physical assets and related goodwill throughout Brazil, firmly securing Bradesco’s spot as the second-largest bank in the country of Brazil, which also holds in excess of 200,000,000 people, making it larger than every country in the world outside of China, India, the United States of America, and Indonesia.
Another one of the virtually innumerable accomplishments by Luiz Carlos Trabuco include his, alongside the employees at his bank, creation of what’s now known as Unibrad, a corporate university that exclusively educates the employees of Bradesco. Unibrad offers personalized courses for newcomers and existing employees that must adhere to annual continuing education requirements to maintain their positions within the financial institution’s ranks. Being as outstandingly successful as the in-house corporate university is, Unibrad has actually been named Best Corporate University by the GlobalCCU Awards, whose sole purpose is to evaluate, criticize, and rank these kinds of universities.