The founding member of The Chainsmokers, Alex Pall has recently been explaining why he believes the electronic dance music sector has always lacked a creative leader until the arrival of his own duo, The Chainsmokers. Alex Pall points to the fact too many DJ’s are willing to simply stand in the background through much of the creative process and during performances when a guest vocalist will take center stage as the DJ stands in the background behind a booth.
Alex Pall and his creative partner in The Chainsmokers, Andrew Taggart have made a definite effort to step out of the shadows into the limelight by sharing the stage with guest performers and singing on their own recordings. In interviews, Alex Pall has revealed he believes the major issue facing many DJ’s is the lack of ownership and authorship of their own songs which is often due to the fact a songwriter crafts their own song before handing it over to a DJ to be produced; both Pall and Taggart have stepped into the songwriting room to build songs based on their own experiences and ideas which means they tend to have a stronger link to the music they are producing than some of their peers.
The change in style and the decision-making process has paid dividends for The Chainsmokers with Alex Pall stating they are now focusing on creating a live show which appeals to longtime fans of the DJ duo and those attracted to their recent releases. Developing the live performance aspect of The Chainsmokers brand is the next step for marketing expert Alex Pall who believes the duo need to appeal to every part of their fanbase over the coming years if they are to become as successful as they wish and take their music to a global audience. The first step of stepping out of the DJ booth has been achieved as Alex Pall and Andrew Taggart have created the blueprint for other DJ’s seeking mainstream success to follow in the future.