Doe Deere encourages women to pursue their passions by exploring their gifts. Lime Crime is an example of identifying that gift by analyzing your underlying talents and then selecting a vehicle that utilizes utilizes talents exquisitely. Deere was not an expert at applying makeup when she first got started. Infact, she believed that she was not very good at it. it was not her expertise and cosmetics that influenced the startup of her company, it was her strong desire to be unique in her fashion expressions and her passion for introducing her unique creations to her peers.
Doe Deere took the time to learn how to make lipstick, eyeshadows and mascaras using her own ingredients. This allowed her to create colorful products that were not available anywhere else because they otherwise did not exist. Once she debuted her creations to the world, the momentum from her ambition merged with fate, and her business became extraordinarily successful overnight. As one can see, once women discover their deepest ambitions and identify their hidden talents, the obstacles that would normally hinder the progress will become nonexistent.
Another message Deere emphasizes is the concept of avoiding self place limitations. Because Lime Crime is a cosmetic brand, it would be expected of Deere to consider expanding the brand by incorporating additional cosmetics. while the concept indeed makes sense, it does not represents a complete assessment of the possibilities. makeup is not only part of the cosmetic industry, it is also one of the many pieces of the fashion sector. Makeup is just as much about fashion as it is cosmetics, so Lime Crime is a fashion brand that has the capability of expanding by taking the main color palette and using it to create fashion brands that produce purses, jewelry, shoes and other accessories. Deere has embraced that notion, having attended fashion school in New York and is making progress in adding clothing and accessories to her line up. She still plans to incorporate the distinguishments that make her brand what it is which is bold, vibrant colors. But since that style of boldness is applicable in various areas of the fashion industry, Deere plans to monopolize her uniquely colorful concept and expand it into other revenue streams.
Considering that cosmetics as a whole is a $62.46 billion dollar a year business sector that has permitted women like Doe Deere to accomplish their ambitions and reach a status of extraordinarily wealth. In offering motivation to women who may want to follow in her footsteps in business, her message of encouragement for women entrepreneurs to follow their inner ambitions and remain open minded is not only a direct reflection of her own success, but a testimony of how effective her methodology is.