How Fabletics is beating Competition by using Review-Centric Marketing

Competition among businesses offering consumer brands is at an all-time high. Companies are engaged in cut-throat competition for customers. Some companies such as Kate Hudson’s Fabletics have embraced ingenious marketing strategies to increase their sales. Consumers no longer trust traditional marketing techniques, but they rely on reviews about a product made by other customers who have purchased the product. In light of this new consumer trend, companies are shifting to review-centric marketing, also known as the crowd.

The internet has revolutionized marketing. Many companies use the internet to reach their customers. They are various ways a company can market itself on the internet, but marketing experts agree one fact: review centric approach is among the most effective internet marketing strategies. With that said, businesses have the task of ensuring that reviews on their products are positive and that their presence on the web is high-reaching. Kate Hudson’s Fabletics has a website that customers can view various products and shop. The presence of Kate Hudson on Fabletics’ website as one of the models marketing Fabletics’ product is a form of product review to many consumers. Kate is an iconic actress admired by both genders; she a prominent person and if she uses the company’s products, then the products must be of high standard.

How has review-centric marketing worked for Fabletics? Fabletics was founded in 2013 by Kate Hudson, Don Ressler, and Adam Goldenberg. As at present, the company is soaring. Its revenues, growth, and paying members have increased markedly. For instance, the number of paying members present on the company’s membership list has crossed over a million mark, its revenues have surpassed $235 million, and its expansion is stated at 200%.

Reviews are important to consumers and companies alike. Positive reviews for a business increase sales, improve customer loyalty and increase customer retention. Research firm L2 indicates that 76% of companies, Fabletics included, embed user reviews on their websites. The same study suggested that businesses that feature reviews on their websites have grown by over 70% since 2014. For customers, reviews bear all the information that they need to make a purchase or decline. According to a BrightLocal study, 84% of buyers trust online reviews. Smart brands such as Fabletics have understood the power of reviews, and they leverage it.

Kate is a renowned actor. Apart from being the co-founder of Fabletics, she has engaged in numerous promotion drives to promote the products offered by her company. Last year, Kate hosted an event that encouraged the collaboration of Fabletics with Demi Lovato. Demi Lovato is a prominent figure and is likely to boost the reputation of the company. Kate has been involved in running some of the operations of the enterprise, for example, she participates in the design of Fabletics activewear.

Kate’s demeanor has been lauded by many people including Fabletics president, Gregg Throgmartin. Throgmartin describes Kate as approachable and with an active lifestyle. The president goes on to describe Kate as one who follows a course only if she believes in it.

How is Kate Hudson’s Fabletics Reaching Amazon Sales Figures?

Looking at how successful Amazon is in the clothing market, you have to see how many different clothing companies are fighting for that same dollar. There are thousands of clothing companies doing everything they can to catch Amazon but fall short, as Amazon continues to bring in 20 percent of all the sales in this high competitive niche. Kate Hudson’s Fabletics is one of those clothing companies looking to break away from the pack, and $250 million in sales of workout apparel in a little less than three years has given the field reason to take notice.

 

Listen to the way that Hudson talks all about the reason her athleisure brand is so successful. It isn’t low prices, it isn’t top-quality, it all comes down to reverse showrooming and a very creative yet unique membership plan for loyal customers. Looking inside one of the Fabletics stores at the local mall, we see women taking advantage of this relaxed atmosphere. We have women who are trying on all the new active-wear inside the store, taking the Fabletics lifestyle quiz, and stopping by just to window-shop. Many times these women leave the store without making a purchase, and still the company is seeing explosive sales numbers.

 

Now when you visit the Fabletics e-commerce site, then the real explosion in sales occurs. One of the driving forces behind those sales is the fact that members who have already tried on the clothing at the mall store will see those pieces are uploaded to the online account. Rather than shopping the vast online inventory and worrying about sizes, you simply start filling your shopping cart with all the latest in tank tops, yoga pants, and leggings. What is happening here is instead of this site getting one or two items in the cart at checkout, women are buying a dozen things at a time.

 

The membership benefits do not stop there however. What members of Kate Hudson’s Fabletics enjoy is free shipping for their online orders, discounts on all workout apparel, even the assistance of your very own personal shopper. Your personal shopper looks over the lifestyle quiz answers and picks one item for you each month, you can buy or reject without any pressure. Seems like Kate Hudson’s Fabletics has found a way to do all the things that companies like Amazon are not doing, and it could push this company to the top some day.

Brown Modeling Agency Is the Key to Success

The life of a fashion model is the goal of many girls. That life is seen as a way to become rich and famous by appearing on the runways in front of the rich and famous. To be a fashion model requires more than being tall, beautiful, and willing to be the object of admiration at work in front of the camera and comfortable with the results when they appear within the pages of fashion magazines. Advertising work is the best way to begin the professional journey but before that there are many steps a prospective model should undertake to start a career.

Training is vitally important. How to stand, walk, sit and most importantly how to pose and work with the camera person are important factors. Simple beauty is not enough. Every fashion photographer knows that equally beautiful models have an entirely unequal idea of what it takes to be a model. Some stand there impatiently and ask, “What do you want me to do?” Others begin immediately with poses practiced in front of full-length bedroom mirrors, and all the camera person has to say is good and make small suggestions.

Modeling agencies fall into two categories. Those whose primary purpose is to teach the techniques of modeling that include standing, walking, posing, makeup, health care, and facial expression. For the young wannabe model, this is the better choice. Other agencies do less training but require a professional attitude by the applicant. The Brown Agency is one of the latter offering opportunities to male and female models in the Austin, Texas area. They have provided models for thousands of local, statewide and international brands like Toyota, Louis Vuitton, L’Oreal, and Dell. Brown Agency models have appeared on the runways for fashion weeks in Austin, Dallas, and New York. They have also been a part of Miami Swim Week among numerous other runway shows.

According to mystatesman.com, since 2010 the Brown Modeling Agency has had a strong presence in Austin and its president, Justin Brown, is proud to offer the finest modeling talent in the Austin area.

For more information about the Brown Modeling Agency, see their Instagram account.

If you are among the beautiful people, are tall and statuesque, and would like to pursue a career in modeling, walk into a local agency like the Brown Agency, and they will give you the necessary direction you need to take for the next step in your career. For prospective models who desire to know more about a career in modeling and how to go about becoming a model.