How a Public Relations Company Dealt with its Own Reputation Crisis

A year is now over since Status Labs had its first-hand encounter with reputation crisis. The firm was hauled into negative reviews because of controversial actions of one of its former executive. The controversy started as local news and transformed into a state media story.

Despite helping more than 1,000 established business and prominent individuals in improving their reputation as from 2012, Status Labs found itself in the similar boat. The firm maintains a positive view of the online reputation management sector. It understands reputation management is an instrumental tool to various types of business plan. The company offers second chances to deserving businesses and individuals.

Dealing with bad reputation

Status Labs moved swiftly to deal with the crisis. It began by changing the leadership. The workers unanimously demanded the executive in question to resign. The Status Labs’ team published the resignation news on popular media including an open letter from employees of Status Labs as well as a team photo. This step helped the general public to understand that their anger was misplaced.

The firm started engaging in local community activities. It began to support Austin non-profits and charity organizations such as Caritas, Capital Food Bank of Texas, Urban Roots, and Dress for Success. The company’s employees enjoyed volunteering in community projects, which boosted their morale.

A summary on Darius Fisher

Darius Fisher is the Co-establisher of Status Labs, a prestigious online marketing, public relations, and reputation management company. Currently, he is the President of the company tasked with the responsibility of overseeing strategic investment plan of the firm. Due to his extensive experience in management of reputation for both institutions and high profile individuals, Fisher is a valuable asset for Status Labs. The main offices of the company are headquartered in Austin while other offices are available in Sao Paulo and New York.

Under the able leadership of Fisher, the company has grown to more than 35 employees, created meaningful relationships with prominent public relations agencies, political campaigns, executives, and Fortune 500 firms. He has profiled top publications like New York Post, Daily Beast, Smart CEO, Christian Science Monitor, and Biz Journals.

More information for Darius Fisher:

Twitter: @fisherdarius

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