Cross cultural influence is everywhere people look. What one culture uses may pop up in another culture. This is true of many things including makeup trends. Someone may see something in one country and the take inspiration from it in another. Fashion is international. This is a process that Doe Deere, founder of makeup giant Lime Crime, knows very well. As the founder of Lime Crime, she brings her background as a native of Russia and a resident of New York City to life in her own products. She knows that she can turn to her background for inspiration in order to create all kinds of new products that she knows her clients will adore. As a Russian, she also knows that Russians have a long history of drama and one onstage ballet, opera and the theater. Makeup is widely used in Russia both onstage and off of it.
Bringing Ideas to Life
Taking inspiration is something that Deere aims to do each day. She knows that it is possible for makeup to be both art and a way of looking and feeling good. She also knows that makeup is an ideal way for any woman to express herself. Using makeup and using it well can offer women the chance to bring their ideas to life. Her work is one that draws on her many sources. As an artist, she was brought up in a culture where art is front and center. Many Russians love the arts. Ballet and opera concerts are sold out well in advance. Russians love their own history. They know that many Russians in the past have shown how it is possible to take inspiration from the most ordinary of subjects. Deere looks to her Russian heritage in order to come up with ideas that she knows are lovely and elegant as well as wearable by many people.
As someone who runs a company, she knows that it imperative for staffers to feel they can come to her with any idea they might have. Many Russian companies are run by people who are open to new ideas of all kinds. Her leadership style as the head of the company is one that seeks to incorporate both ideas from contemporary American society and from the ways that Russians have always done things. Many Russians know they can confidently draw on their own heritage in order to help run modern companies just as they can draw on this background when it comes to creating works of artistry. Deere loves how much her own Russian background has taught her about the power of the world of makeup. She adores being able to offer her customers something special.
Follow her @doedeere